Generally speaking, the second millennium brought with itself an era of eclectic creativity, both for creators and consumers and an open field of possibilities to unprecedented proportions. Thanks to the latest technology, almost every person on the planet is able to create content that would, theoretically, be likely to be seen virtually. Therefore, it is quite thankless and rather difficult to isolate and define a dominant and the most significant tendency related to innovative ads.
However, it seems that we are witnessing a kind of phenomenon called "rapid evolution" and a large scale and a stronger meaning than ever before, not only in relation to advertising but also art and creativity in general. Technological progress caused a huge change in the advertising industry. The media in the traditional sense no longer exists - literally every act of any brand or individual via the Internet and social networks became available to everyone.
Consequently, there has been an almost dramatic change of orientation of the budget campaign; a whole area of media planning becomes a field for equal expression of creative technology ideas as well as the preliminary process. Despite the fact that some traditional values and production has changed, we see that many campaigns are made, for example, only from strong messages or videos taken with your mobile phones which record enormous results. Focus groups and other forms of popular opinion polls are being replaced by testing "in vivo" tests on social networks that can be made simpler, faster, cheaper, on a larger scale and more flexible than any other method available so far. Therefore, the opinion that campaigns cannot exist if they are not made a viral success has become widely accepted.
Consequently, there has been an almost dramatic change of orientation of the budget campaign; a whole area of media planning becomes a field for equal expression of creative technology ideas as well as the preliminary process. Despite the fact that some traditional values and production has changed, we see that many campaigns are made, for example, only from strong messages or videos taken with your mobile phones which record enormous results. Focus groups and other forms of popular opinion polls are being replaced by testing "in vivo" tests on social networks that can be made simpler, faster, cheaper, on a larger scale and more flexible than any other method available so far. Therefore, the opinion that campaigns cannot exist if they are not made a viral success has become widely accepted.
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